In this episode of Between The Bells, I’m joined by copywriter and workshop leader Laura Sands. After leaving a corporate marketing role in search of flexibility and challenge, Laura built a thriving freelance business that now includes copywriting, AI-integrated content training, and practical workshops.

We chat about:

✍️ How Laura went from blogging on maternity leave to full-time freelance copywriting

🧠 Why she believes good writing starts with knowing what good looks like

🧰 The power of breaking writing into three steps: planning, drafting, editing

💬 How to apply the “Rule of One” to keep your copy clear, focused and effective

💡 Tips on navigating AI tools with confidence, not fear

☕ Creating a calm and intentional morning routine (dressing gown included!)

Bell Ringing Takeaway: Your health is your business. Laura’s reminder to look after the basics – movement, rest, nutrition, and support – is vital for long-term success.

School Drop-Off Shoutout: No school run these days – just one good coffee, a stroll in the garden, and a fresh mindset to start the day right.

Homework Assignment: Apply Laura’s “Rule of One” to your next piece of writing – one reader, one message, one focus. Simplicity is the secret to copy that connects.

Connect with Laura Sands:
🌐 Website: laurasands.co.uk
🔗 LinkedIn: linkedin.com/in/lauralsands
📸 Instagram: @laurawritescontent

🎙️ Edited with precision by podcast editing master, Mike Roberts of Making Digital Real

✨ Subscribe, follow, and share with anyone who’s growing their business between the bells.

🔗 Connect with Rebecca on LinkedIn: linkedin.com/in/rebeccanewenham
🌐 Learn more about Get Ahead: getaheadva.com